Okay, let’s try and generate some synergy here.
Think outside the box.
Get our ducks in a row so we can close the loop and move the needle.
I’m sure most of us have our own triggers when it comes to business jargon. It often seems unavoidable.
But some meetings are good. Ideas get shared. New ways of thinking that actually might advance things can happen. A good time can be had by all.
And any good business meeting needs good refreshments, right?
I’m sure there are some meetings in industries like banking and hospitality where a “liquid lunch” and a few top-shelf chasers are all par for the course. But for most people, alcohol is not going to be on the menu at a business meeting or event.
So, could non-alcoholic wine be suitable in its stead?
Pros of non-alcoholic wine for business meetings
1. Inclusivity
Business meetings and events often involve a diverse group of individuals, including those who may not consume alcohol for religious, cultural or personal reasons. Indeed, a study by the National Institute on Alcohol Abuse and Alcoholism revealed that more than 30 per cent of adults in the United States do not drink alcohol at all.Non-alcoholic wine provides a more inclusive beverage option, ensuring that everyone can participate in toasts and socialising without feeling left out.
2. Reduced liability
In the corporate world, alcohol-related incidents can have serious legal and financial consequences. By offering non-alcoholic wine, businesses can reduce the risk of alcohol-related liabilities. This is particularly important when hosting events at which participants may need to drive home afterward.
3. Enhancing productivity
Excessive alcohol consumption can impair cognitive function, affecting decision-making, problem-solving, and communication. Non-alcoholic wine, on the other hand, can help maintain participants’ clarity and focus during business meetings, potentially leading to more productive discussions and outcomes.
4. Expanding palates
Non-alcoholic wine isn’t just for teetotallers. In a survey conducted by Eventbrite, 64 per cent of event-goers expressed a desire for non-alcoholic beverage options at events. This demonstrates the demand for alternatives like non-alcoholic wine to cater to a broader audience. And it provides an opportunity for people to explore new flavours without the effects of alcohol. Serving NA wine at your business event can enhance the overall experience, offering a unique and sophisticated twist.
Cons of NA wine for meetings
It’s still wine
Depending on the nature of your business meeting or event, you may not wish to give the impression that wine – even if it is non-alcoholic – is part of how you do business. Sticking to soft drinks and water might be the safer bet in terms of perception.
More limited selection
The non-alcoholic wine market is still relatively small compared to the traditional wine market, which means there’s a limited selection of non-alcoholic wine varieties. This can make it challenging to find the perfect match for the specific tastes of all participants at a business event.
Cost
Non-alcoholic wines are often priced similarly to their alcoholic counterparts, despite the absence of alcohol. This might deter budget-conscious event planners and businesses from incorporating non-alcoholic wine into their offerings, if not avoiding alcohol is not an issue.
Stigma
There is still a degree of social stigma associated with non-alcoholic beverages, with some people viewing them as a compromise or a less appealing option. This could impact the perception of your business event, potentially discouraging some attendees.
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As the market for non-alcoholic wine continues to grow and evolve, businesses should consider the preferences and needs of their participants when deciding whether to include non-alcoholic wine in their event offerings. While it may not be suitable for every occasion, it can be a valuable addition to ensure that all attendees feel comfortable and included, regardless of their dietary preferences or restrictions. The key is to strike a balance depending on who will be attending and the nature of the get-together.
Image credit: Antenna