Brooklyn Brewery was started in 1987 by Steve Hindy and Tom Potter, two former journalists turned brewers. Based in a former matzo factory in Williamsburg, Brooklyn, the brewery has been crafting well-regarded beers for decades. However, it’s only recently that they’ve ventured into the non-alcoholic market, with Brooklyn Brewery Special Effects.

It’s a brew that seeks to deliver the quality and complexity Brooklyn Brewery is known for, without the alcohol. Here’s what it’s like.
Appearance
Special Effects pours with a rich, deep amber hue, a colour that immediately suggests a more robust beer. The frothy, off-white head sits proudly atop, offering a satisfying visual that promises substance. The beer’s effervescence is lively and noticeable, hinting at the attention to detail that Brooklyn Brewery has put into its brewing process. It’s a beer that looks inviting and well-crafted, giving you a sense that you’re in for a treat as you take your first sip. The carbonation is just the right amount – not overly aggressive but enough to keep the texture light and lively.
Aroma
The first thing you notice when you take a sniff of Special Effects is an earthy, almost rustic quality. It doesn’t scream sweetness or fruitiness, but rather suggests a beer that has a certain depth and heft to it. The maltiness is present right from the get-go, giving a sense of richness. You’ll also pick up subtle hints of toffee, though it doesn’t veer into the overly sweet territory – this isn’t a sugary beer, but one that balances malt with a touch of richness. The aroma evokes the kind of fullness you might expect from a traditional craft beer, making it clear that this is no lightweight brew. The complexity is there, but it’s understated, hinting at what’s to come in the flavour profile.
Taste
On the first sip, you’re immediately met with a malt-forward flavour profile. It’s a solid, comforting base of malt that’s rich without being overly heavy. As you continue drinking, the beer’s complexity gradually unfurls. There’s a light hop bitterness that adds a layer of balance to the malt, keeping it from becoming too sweet or too heavy. Alongside the malt and hops, you’ll notice subtle notes of caramel that deepen the flavour further, creating a satisfying richness that doesn’t overwhelm.
The taste is bold – there’s no hesitation in how it presents itself. For those who prefer lighter, more refreshing brews, this might feel a little intense, but for anyone who enjoys a more robust beer, Special Effects is a treat. It’s a non-alcoholic beer that doesn’t shy away from delivering full, satisfying flavour, and that’s something worth celebrating. The richness of the flavour profile stands out as a noteworthy achievement in the non-alcoholic space.
Mouthfeel
The mouthfeel of Brooklyn Brewery Special Effects is substantial and satisfying. The richness of the malt is matched by a solid, almost creamy texture, but it’s not heavy in a way that makes it hard to drink. The pleasing effervescence plays a key role in balancing the body, preventing it from feeling too thick or overly full. The carbonation is present but not overwhelming, allowing the beer to feel refreshing without losing its depth. It’s a smooth, satisfying mouthfeel that provides a perfect complement to the beer’s bold flavours. The heftiness is just right – not too thick to be off-putting, but enough to make the experience feel substantial and satisfying.
Finish
The finish of Special Effects is notably clean, with a lingering malt sweetness that sticks around just enough to leave a pleasant memory of the beer’s complex flavour profile. While the aftertaste dissipates fairly quickly – typical of non-alcoholic beers – it doesn’t leave a cloying sweetness or any undesirable aftertaste. Instead, you get a subtle echo of malt and a light touch of bitterness, which adds to the overall satisfaction of the experience. While the finish is brief, it’s nonetheless enjoyable, and it’s the kind of clean exit that invites another sip. It’s a great way to end the experience, leaving behind a sense of completeness and refreshment.
Pairing Suggestions
Thanks to its malt-forward profile and underlying hop bitterness, Brooklyn Brewery Special Effects pairs beautifully with hearty, flavourful dishes. It would be a natural companion to barbecued meats, where the richness of the beer can complement the smoky, charred flavours. It’s also great with savoury stews. The beer’s depth can stand up to the rich, robust flavours of the dish. The hop bitterness makes it an excellent match for spicier foods, as it can provide a counterbalance to the heat in dishes like spicy curries or bold, spiced meats. However, due to its boldness, Special Effects may not be the best choice to pair with lighter fare. The richness of the beer might overshadow delicate flavours, such as those found in simple salads or fish dishes. In short, this is a beer for bold, punchy dishes – so serve it with foods that can hold their own.
Overall Impressions of Brooklyn Brewery Special Effects
Brooklyn Brewery’s entry into the non-alcoholic beer market with Special Effects is a commendable one. The beer offers a bold, malt-forward taste that you don’t always find in non-alcoholic options. And it does so with a complexity that elevates the experience. It’s a beer that brings depth and richness to the table – no small feat for a non-alcoholic brew. It may not be for those who prefer lighter, more straightforward beers. But for craft beer lovers who want to enjoy a non-alcoholic option that doesn’t compromise on flavour, Special Effects is a fantastic choice. It’s a well-crafted, satisfying beer that manages to replicate the experience of drinking a traditional craft beer while offering the benefits of being alcohol-free. A solid, enjoyable brew that stands out in the non-alcoholic beer market.